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In Answer Engineering Optimization, the content is optimized so that the answer to a user’s query can be summarized in snippets or voice search results. Unlike traditional SEO, AEO focuses on appearing in the SERPs by optimizing the actual content of the page as a way to help a user find the information they want. […]

The future of SEO is changing dramatically with powerful generative AI models such as GPT-4 and BERT. OpenAI’s GPT-4 model has changed the whole search engine optimization landscape to make SEO more dynamic than ever before. On the contrary, Google’s BERT algorithm also made ripples in the SEO sphere with its capability to understand NLP

The ever-changing environment of digital marketing therefore requires consumer knowledge and data analysis in the process. As various businesses attempt to create more value in the corporate environment as concerns about competition increase and modern society engages the internet more than ever, advanced technologies arise to cater for these demands. One of them is Generative

The ever-changing environment of digital marketing therefore requires consumer knowledge and data analysis in the process. As various businesses attempt to create more value in the corporate environment as concerns about competition increase and modern society engages the internet more than ever, advanced technologies arise to cater for these demands. One of them is Generative

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